If you’ve ever worked in the White House and near national politics, as I have, you know immediately and intuitively why political leaders pick on GA in general and business jets in particular – because it works. Senators and presidents don’t single out jets as examples of “tax loopholes”, etc., without knowing, with great certainty, that there is nothing that is iconic of fat cats and the 1% as corporate jets. The research and surveys are unambiguous: it’s the big hot button that generates popular negative reaction.
Even young people, competing for jobs with aircraft manufacturers in Wichita, admit that the product that they want to be a part of producing is antithetical to their basic sense of general equity and benefit a very small number of people – but they need a job, please.
There’s more to the story than that, but as long as we let others define who we are, they will continue to magnify the differences between those who own and fly aircraft . . . and the rest of the world.
Few automobile owners, for example, realize that there is no way (unless you own a taxi cab company), that you can directly justify the economics of owning a car. Easily the second most expensive purchase after a home, we continue to buy these vehicles (how many dozen have you owned?), not because they generate more income, but because they allow us to do other things that are economically and socially beneficial.
The same can be said about aircraft. Just as your Chevy gets you to more places (like your job) much faster than walking or taking the bus, airplanes provide the same benefits for individuals and companies that effectively utilize them to increase the efficient use of the available time and leverage their ability (like cars do) to access locations that otherwise would be hard to get to. They increase productivity. They are tools. They allow us to do things we otherwise wouldn’t be able to do. And the benefits are much broader than for just the individuals riding in the front or back.
Try thinking about what kind of world this would be without aircraft in general and GA in particular. What kind of things wouldn’t work? How many injured people would die? How would the whole system slow down?
That’s a story that needs to be the framework for a great movie . . . and needs to show up on the news (juxtaposed to the story about the airplane crash that producers rush to air) . . . and needs to be explained to young people so that they have a context for assessing the value of private aircraft.
We need an industry-wide campaign that speaks about the benefits of aircraft, in very sophisticated and effective terms, to multiple segments of the larger population, rather than talk inwardly to the aviation community about the gains (primarily economic) that aircraft enable.
This is not necessarily an easy sell, particularly in light of the well-established fact that income disparity is growing larger in this country. But like many other activities that are embedded within much larger trends, the benefits of general aviation are a story waiting to be told. We need to enable the storytellers.
John Petersen is a former naval aviator, a professional futurist and the chairman of The Charles A. and Anne Morrow Lindbergh Foundation.