I’ve had great fun as President of the Aero Club of Northern California for the past 6 months. Local clubs and chapters are one of the many fun aspects of aviation and you probably already belong to one or more. If you’re not actively involved in running and/or participating in a club, please consider jumping in with both feet and becoming more involved. And if you’re in Northern California, please join our Aero Club and/or Like us on Facebook.
Clubs need your help. Another local club President told me that he volunteered a couple of years ago to be President “because he didn’t want to see the club fold.” As it was, the club hadn’t filed their required form 990 or 990N with the IRS for the prior 3 years, so it lost its 501(c)(3) non-profit status and now has to go through the application process again. Keeping track of those kinds of details are important for any non-profit club or organization. But how do you do that, when activity waxes and wanes over time and club officers come and go? By the way, that club is growing once again.
I still shake my head when I think of another local club I’ve belonged to in the past. At the first meeting of the year I attended, probably the January or February meeting, the newly elected President walked up to me and literally, the first words he said were, “We haven’t got your check yet.” Well, hello, nice to see you as well too. The art of warmly greeting and welcoming one of a club’s most precious resources—its members—was totally lost upon this fellow. As you might guess, the club didn’t do very well that year.
Earlier this year, I walked our board of directors through the 3 Ms: Members, Manpower, and Money. Without these, it’s hard for a club to grow and succeed.
We’re using the 3 Ms to focus our activities and so far it’s working. Membership is up by 60% over last year and we’re only halfway into the year.
Members has two important elements. First, we have to attract potential members and convince them to part with $40 each year to become a member, which is a non-trivial task. To do that, we have to have the second element in place: member programs and events attractive to members and potential members.
From a numbers perspective, our club has held just two events a year for the last few years. But they are outstanding events. The annual Crystal Eagle Award dinner is a world-class event that’s carefully planned for 8 months. Each dinner honors an individual whose accomplishments have significantly contributed to the advancement of aviation or space technology. The list of past recipients reads like a Who’s Who list of famous aviators and astronauts.
The “Eagle” is a large, beautiful piece of crystal glass we import from Italy. Our members then professionally mount it on a block of Redwood with a plaque. The dinner is also a fundraiser, raising money for scholarships that we award to students in S.F. Bay area aviation college programs.
This year, we have five events on the calendar, a significant increase over last year. We’re also moving toward a school year calendar of events, leaving the summer open for planning. That’s a practice we learned from the Aero Club of New England, which was founded over a hundred years ago! By the way, Aero Clubs are regional affiliate clubs of the NAA, the National Aeronautic Association. Check to see if one of the six regional Aero Clubs is located near you.
In addition to Members, a club needs Manpower, or volunteers. For the last few years, our board of directors did most of our club’s work. But that’s a formula for burnout, especially as we grow. Now, we never miss an opportunity to ask members to volunteer, so we can match them up with tasks to be done. We still have a long way to go in this area, but we’re making progress.
The last M is for Money. Obviously, any organization has to be able to cover its expenses. Our goal is to set member dues at a level that covers fixed expenses, so all additional money we raise can go to the scholarship fund. The silent auction, held at our annual dinner, is our most productive source of scholarship funds. There’s undoubtedly more we can do to raise money, but our initial focus is on improving the other two Ms first.
As I talk with other local club Presidents, I hear consistent themes. Members are getting older, it’s hard to find new younger members, and it’s difficult to find speakers for their regular monthly meetings.
We’ve taken a different approach to meetings. While the board of directors meets monthly, there are no regular monthly meetings for members! Members only meet at our major events, typically a luncheon presentation, dinner, or group tour. That takes the pressure off having to come up with an amazing speaker every four and a half weeks. Since the event dates are essentially random, members who might have a conflict with a regular monthly meeting can still attend. While they may have an occasional conflict with an event, at least they won’t have a conflict for every club meeting.
What challenges do your local clubs face and what solutions have you found?