Diversify through the hard times

Times are tough in the aviation sector. The proverbial road to success has become a little narrower as companies transform, trim their fat and consolidate their way to what we all hope is a brighter future. One way we at US Aviation hope to continue to grow is through diversification.

Six years ago we existed as only a flight training academy and small maintenance facility serving the north Texas region. In 2007 we received our first International students. These students knew other students who knew others and so on. Within six months we were in the throes of what is now called the “Indian Boom” with more than 60 students from south Asia working toward their commercial certificates. As with any boom this was short-lived as their home pilot labor markets started to saturate and the student levels dropped down to more sustainable levels. We were worried about the future and did not know if we could continue to grow, but we knew we had made contact with a growing list of industry partners around the world, many of which were former students. We reached out and found that with the right combination of incentive, proven success, and competitive rates students from all over the world were interested in training at US Aviation Academy. On a long wall in the central corridor of the Academy now hangs a map of the world pinned with the home locations of our pilot graduates, more than 35 countries so far. Some of these countries send us government or airline contract students, but our most successful marketing tool continues to be word of mouth. As with any business, when you put out a good product people recognize that and it enables you to grow even in difficult times.

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