Project Flight School: An introduction and perspective

The Center to Advance the Pilot Community would like to introduce Project Flight School. The Center has arranged to have business consultants work directly with a flight school. Our goal is to discover if applied business principles can make a difference in the success of a flight school, and we are putting that concept to the test in the real world. No matter the outcome we will gain actionable insight through the process.. So look for video, blogs and articles about Project Flight School in Flight School Business, the Flight School Business Facebook page, and the FSB Learning Curve blog. We invite members of the flight school community to follow, weigh in, and make suggestions during this project as it unfolds over the next eight months. In other words, there will be plenty of opportunity to become a part of the dialogue.

The main players for our first Project Flight School will be Mike Dempsey, Rod Beck, and Nayda Cattin. Mike and Rob are businessmen who have seen success both outside and inside aviation and believe that flight schools can be profitable. They will be introducing themselves through blog posts during this project. Additionally you can look at their company’s blog to get a feel of their perspective. Nayda Cattin is the co-owner and business manager of Cirrus Aviation flight school in Sarasota Florida. She has been in business for 18 years and we will be posting a video introduction to her flight school, maintenance, and pilot shop operations.

Why is the Center to Advance the Pilot Community involved with the business of flight schools? Here is my perspective sitting in the copilot’s seat next to Adam Smith as we line up on the centerline and push in the throttle. I am feeling both humble before the complexity of the flight in front of us and confident that we will be successful on this mission. We have goals to assist all along the pilot continuum from reengaging certificate holders to bolstering the number of pilots in training. I agree with many who have said the CFI is at the center of the largest opportunity we have to make an impact on sustaining the pilot community. We will be contributing directly to CFIs in a number of ways. What my background in business, education, and instructing lifestyle pursuits SCUBA Diving and Skydiving has also shown me is that the experience of customers is often impacted by other things in the overall training environment. So to this end it is in the best interest of the current and future pilot community that we have both successful CFIs and successful flight schools.

In talking to flight schools, some define success a little differently than  I always had in business. Many told me they were successful because they were still in business. While that sentiment seems to be widespread among aviation businesses, to those of us  from other industries success is being profitable. People have shown there is money to be made in aviation. From the Center’s perspective, if your business is in a better financial situation you will be in a position to offer a better value experience to aviation’s newest pilots and keep the current pilots engaged through improved facilities, selectivity/matching of instructors, aircraft, and more attention available to devote to customer and flying community experiences. The value of the pilot experience is what will get pilots to complete training and stay active, especially as we compete with other value experiences such as riding motorcycles and boating. Just because we love aviation doesn’t mean we can’t show the value in our environment and services, which can make our businesses profitable.

–Shannon Yeager, vice president of strategic initiatives