Four tips to increase student retention

Ever since I began flight training in 2008, the same question regularly comes up around the airport. “Why aren’t more people coming out to learn to fly?” Given that I was still early in my lessons when first confronted with this industry-wide dilemma, I was baffled–learning to fly was simply the greatest life experience (and investment) possible. I was living my dream for what amounted to the cost of a short-term car payment (more on that later). So, why didn’t others feel the same way?

I started digging into this issue when soon enough my own “plight of flight” set in. Weather started hampering my schedule, and with a three-hour round-trip drive to the airport only to find upon arrival that crosswinds now exceeded the Thorpedo’s limitations, the process quickly grew old. If it were not for the great relationship with my CFI and genuine enjoyment drawn from every lesson (even those on the ground), Mother Nature combined with what soon became one mechanical obstacle after another surely would have shooed me away.

Now, five years later with close to 100 aviation lectures under my belt, I realize that cost itself is not the barrier, but rather, value determines commitment. “How much am I willing to pay to live my dream?” In other words, if it costs me $6,000 to get my sport pilot certificate (and that is what I paid), it is only expensive if I am having a lousy time. If the experience is great, it’s a bargain.

So, what are some things the flight training industry (and pilot community in general) can do to stop losing eight of every 10 students? Here are four ideas:

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