Can you imagine what these students must be thinking? You want to give me money back? In this economy?
When you work the math, even a student eligible for the full refund will only get around 4 percent of the course fee back. That’s not much when you’re talking almost $60,000. But, the money isn’t really the point. It’s the principle. How many of us still pay fuel surcharges at our flight schools, or on the airlines for that matter? Yet, as we’ve closely watched the price at the fuel pump decrease rapidly, the surcharges remain. Why? Maybe supply of students has dropped off, or maybe insurance rates have gone up. Then why not raise the rental rates or instructor rates? Surcharges always have been a thinly veiled way of telling customers the business needs more money but doesn’t think they’re smart enough to compare pricing with a competitor.
So as the holiday season comes to a close, I say thanks ATP for doing what’s right and continuing the merriment just a little bit longer.
Tags: Ian Twombly